The Fun Theory

This video is from a genius campaign launched by VW a while back that we’ve been pretty excited about. It’s called The Fun Theory, and gives some great examples of how habits can change fast when fun is involved in everyday things like walking up stairs or recycling bottles and cans.

The takeaway: people get motivated when they have fun!

We’re stoked on this approach and strive to infuse all our projects with fun in the very same way. Let’s see what we can come up with before the year’s over!